Published on November 28th, 2016 | by Gráinne Ahern0
Adrian Brophy spreads some Christmas cheer for H&M
If you have been a little underwhlemed by the John Lewis ad and other seasonal offerings, don’t worry, H&M and Wes Anderson have come along to save the day. In the film, lone passengers are traveling to join their loved ones for the Christmas holiday, but winter weather conspires to way-lay them.
“The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
It has the usual mix of Anderson quirkiness and his signature pastel hues. Watch it here.